Our Services
Business Analysis
Digital IQ’s strength is in marketing strategy and execution of that strategy. As a marketing strategist, we identify gaps in a product offering, find pockets of revenue opportunity that doesn’t erode the focus on the core product offering. Opportunity Identification is one thing, but without a plan to take advantage of that opportunity the idea will remain just that. Digital IQ will provide a strategy to attack that opportunity and can even provide deeper tactical support, getting down to the individual elements of the marketing and sales effort required to generate revenue for the opportunity
- Opportunity Analysis / Gap Analysis
- Business Strategy
- SWOT Analysis
- Competitor Analysis
- Marketing and Communications plans
- Tactical Campaign Strategy – PR, Facebook and print marketing to name a few
- Staff training – office staff to update staff and sales staff to educate them about the product benefits and handling objections
- Focus Groups and test audiences
Site Audit and Opportunity
Digital IQ can review your business thoroughly and provide advice on areas of opportunity and gaps in your customer experience on site. In a larger sense, Digital IQ can:
- Identify business opportunities that you could capitalise on,
- Suggest a path to reach that new audience
- Service your existing audience better with a site that is easier to use as well as provide them with extra products that suit their needs better.
Marketing & Communications
An idea needs customers to succeed.A brilliant product means nothing if nobody knows it exists. Digital IQ creates marketing and communications strategies and plans so that your message reaches the right buyers. Marketing needs to answer the following questions:
- What the product is – what problem does it solve for the customer
- Who needs it – why does this product matter to you
- Why you need it – why this one is better than that other guys one!
- How and where to get it –
- You might be able to get the new product from various sources: Online, In Store, Phone
All of these outlets need to deliver the same message, the same way with accuracy and consistency to make sure you are getting the most return for your investment in growth. With a website, you have the opportunity to craft the copy to ensure that the information looks exactly the way you want it and then it is a matter of training staff to learn and use only that information when dealing with customers. There are many elements that make up marketing and communications. These include:
- Sales
- Promotions and competitions
- Seasonality
- Internal resources
In executing a marketing and communications plan all of these things need to be factored in. There is no use running a promotion without a correct phone number, the relevant information on site and on your Facebook page or enough staff to handle enquiries. A marketing and communications plan from Digital IQ will take the guess work and points of failure out so that one single lead is never lost.
Marketing Mix Execution
Digital IQ has a network of tried and tested freelances that will lend their specialist skills to your campaign. We deliver:
- Print and Online Ads
- Billboards
- Radio and TV commercials
- Logos
- Corporate Identity Schema
- Brochures
- Web landing pages
- SEO
Digital Marketing
Digital Marketing (Google and Social) and Promotional campaigns that use different elements in a synchronised way.
- Promotional Campaigns
- Social Media Management
Website Development and Execution
The website is the most critical element of marketing your product. A large portion of potential customers are searching online for information rather than calling or visiting physical locations. With many people researching from the fence, a website needs to provide everything somebody needs to make a decision at the exact moment they are engaged with your product. If they click away from your site that may be a sale you’ve lost forever.
Digital IQ will capture your business requirements to ensure that it is easy to get a customer from looking to buying and then create wireframes and design concepts for your site that makes it as easy as possible for customers. Digital IQ will look at your content structure and map the clearest path to a positive outcome and then build the site to achieve that. Digital IQ has access to a team of resources to provide:
- Website development
- Graphic Design
- Logo Development and site assets
- SEO
- Copywriting
- Marketing material development
- Site Testing
- Ongoing Tech Support
Project Management
Digital IQ can project manage the execution of your online projects. Managing the resources required to deliver online projects on time, dealing with the small tasks that you are too busy to handle within a project. Digital IQ can be your outsourced extra set of hands at a reasonable hourly rate. Find out how Digital IQ can help with your business issue