Elissa has shown tremendous tenacity in her work at BigPond, convincing all the skeptics that a shopping site would make sense and then proving all her doubters wrong with its outstanding performance. Her willingness to jump in the deep end and learn new skills is exceptional. I appreciate working with somebody who has the vision and focus to bring a new site to fruition in the face of what at times seemed insurmountable odds. A better online store manager I have yet to work with.