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Business Analysis

Digital IQ’s strength is business analysis and opportunity identification. Revealing gaps in a product offering, finding pockets of revenue opportunity that doesn’t erode the focus on the core product offering. Opportunity Identification is one thing, but without a plan to take advantage of that opportunity the idea will remain just that. Digital IQ will provide a strategy to attack that opportunity and can even provide deeper tactical support, getting down to the individual elements of the marketing and sales effort required to generate revenue for the opportunity

Opportunity Analysis / Gap Analysis
Business Strategy
SWOT Analysis
Competitor Analysis
Marketing and Communications plans
Tactical Campaign Strategy – PR, Facebook and print marketing to name a few
Staff training – office staff to update staff and sales staff to educate them about the product benefits and handling objections
Focus Groups and test audiences

Site Audio and Opportunity

Digital IQ can review your site thoroughly and provide advice on areas of opportunity and gaps in your customer experience on site. In a larger sense, Digital IQ can:

Identify business opportunities that you could capitalise on,
Suggest a path to reach that new audience
Service your existing audience better with a site that is easier to use as well as provide them with extra products that suit their needs better.

Marketing & Communications

An idea needs customers to succeed.A brilliant product means nothing if nobody knows it exists. Digital IQ creates marketing and communications strategies and plans so that your message reaches the right buyers. Marketing needs to answer the following questions:

What the product is – what problem does it solve for the customer
Who needs it – why does this product matter to you
Why you need it – why this one is better than that other guys one!
How and where to get it –
You might be able to get the new product from various sources: Online, In Store, Phone

All of these outlets need to deliver the same message, the same way with accuracy and consistency to make sure you are getting the most return for your investment in growth. With a website, you have the opportunity to craft the copy to ensure that the information looks exactly the way you want it and then it is a matter of training staff to learn and use only that information when dealing with customers.

There are many elements that make up marketing and communications. These include:

Sales
Promotions and competitions
Seasonality
Internal resources

In executing a marketing and communications plan all of these things need to be factored in. There is no use running a promotion without a correct phone number, the relevant information on site and on your Facebook page or enough staff to handle enquiries. A marketing and communications plan from Digital IQ will take the guess work and points of failure out so that one single lead is never lost.

Website Development and Execution

The website is the most critical element of marketing your product. IN Papua New Guinea, a large portion of potential customers are searching online for information rather than calling or visiting physical locations. With many people researching from the fence, a website needs to provide everything somebody needs to make a decision at the exact moment they are engaged with your product. If they click away from your site that may be a sales you’ve lost forever.

Digital IQ will capture your business requirements to ensure that it is easy to get a customer from looking to buying and then create wireframes and design concepts for your site that makes it as easy as possible for customers. Digital IQ will look at your content structure and map the clearest path to a positive outcome and then build the site to achieve that. Digital IQ has access to a team of resources to provide:

Website development
Graphic Design
Logo Development and site assets
SEO
Copywriting
Marketing material development
Site Testing
Ongoing Tech Support

Project Management

Digital IQ can project manage the execution of your online projects. Managing the resources required to deliver online projects on time, dealing with the small tasks that you are too busy to handle within a project. Digital IQ can be your outsourced extra set of hands at a reasonable hourly rate.
Find out how Digital IQ can help with your business issue